Protect you

Inclusive and responsible AI for everyone

Award-winning unbiased, NetZero focused AI finds the perfect bundle of technology, people, and processes to provide protection to everyone

We partner with governments and corporates to establish new or enhance existing marketplaces

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Protect your

Award-winning ethical, fair and inclusive AI marketplace – sign up to solutions in a few clicks! Taking the pain away for Suppliers too, with quick, simple & fair sales

We partner with corporates and governments to establish new or enhance existing marketplaces

Security & beyond! Health, Defence, Agriculture, Finance, IoT and more

Give & NetZero Offset * Give to your chosen cause or let us offset carbon impact of your purchase

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Cybersecurity for businesses
Cybersecurity for businesses
Cybersecurity for businesses
Together for our planet
Tech Zero
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Security & beyond! Developed our AI in cybersecurity, which we’re now adapting to wider protection… #MayTheProtectBoxBeWithYou

Find the perfect bundle of technology, people, and processes …for citizens, households, businesses, governments, smart cities and all!

Inclusive & approachable not just because we’re improving the process, but also because we’ve removed the bias in our AI and because we champion our users and hire outside the norm

‘less geek’ and ‘a family’ who’re not just our staff, but our customers, partners, investors and more

Funded and scaling founded in 2017 by portfolio career entrepreneur Kiran Bhagotra after she left her Security role in the UK government’s Cabinet Office/Foreign & Commonwealth Office, promoting UK security globally to put her “(little) money where her (big) mouth is” to bring “Security to all”. Two InnovateUK Grants later, we are scaling our AI4Good to help Build Back Better around the world…”Security & beyond….to all!”

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Award-winning ethical, fair and inclusive AI marketplace

ProtectBox is the go-to platform for citizens, businesses, governments, smart cities looking for jargon-free AI bundles to protect themselves. Our award-winning, responsible AI is eliminating bias and creating a fair and inclusive marketplace for everyone.

We are a fairly priced marketplace, founded in 2017, by CEO, Kiran Bhagotra. After she left her Security role in the UK government’s Cabinet Office, Kiran realised businesses were spending huge amounts, but also getting a bad deal when buying security.

We don’t think that is fair, which is why we are transparent (showing Supplier prices online, not just referring you to a Supplier who could then increase their price) and in-line with the market. We offer you both in-direct and direct sales of Suppliers’ products/services to ensure the prices you see are market aligned.

We’re also not just about improving the process, but championing all of our customers to receive fairer deals. We are more approachable for you by hiring those that wouldn’t normally be seen as the norm for cybersecurity.

We’re ‘less geek’ and a family, who’re not just our staff, but our customers, partners, investors and more.

What's Important to Us

50% diversity targets
(ethnicity, skills, religion, orientation) for team hires and partners

Supporting Women
in AI, security, quantum and STE(A)M(P)

Sustainability built-in we show NetZero score on solutions we sell & developing this into a UN Sustainable Development Goal (SDG) management tool

Supporting global economies & COVID recovery by giving back to our users’ chosen COVID or sustainability cause, when they subscribe with us for a year *

Reducing bias in our AI by sourcing our training data from as wide as possible a range of partners & open data sources


After a very difficult COVID year, where we’re all wanting to do more for our neighbours, businesses, environment, and our world. Why not make this year, the year you join the #ProtectBoxFamily

By using your purchases with us, to #GiveBack to your chosen COVID cause (from our range of partners) or #BuildBack to your chosen sustainable cause (from our range of partners)…by subscribing with us, for a year

Meet the team

Kiran Bhagotra

CEO / Founder

Emma Middleton


Ben Brabyn



CTO & 5+ Developers

5+ Sales, Data,

Marketing & Interns



Kiran Bhagotra

CEO / Founder

All of Kiran’s career has been about winning hearts & minds, most recently managing UK govt bi-lateral & multi-lateral relations on cyber. Her prior consulting for founders industry & investment banking/VC & PE careers have given her the expertise to design products incl. writing ProtectBox’s award winning AI & managing developers who deliver it. Plus gave her the network to take them to market. This is Kiran’s third start-up bringing government, business and consumers together.

Career highlights include scuba diving the world for a year alone; co-ordinating #WeProtect (children against online exploitation) Summit; delivering Ministerial reviews on Critical National Infrastructure (CNI) resilience & machine learning digital redaction; Health (incl. Pandemics) lead for the Secretariat that managed the UK govt’s Cabinet Office Briefing Room (COBR) meetings between 2013-14; raising the 1st Socially Responsible Investment in South Africa supported by Archbishop Tutu for miner Lonmin & raising the 1st Indian infrastructure private equity fund at 3i. Selling lingerie & working as a nurse whilst training as a doctor. First Class honours degree & Jelf Medal for her BSc Mathematics & Management from the University of London.

Emma Middleton


Emma is our Sales and Customer Service Lead. Emma’s aim is to use her 25-year experience in marketing, business development, PR, sales, upskilling stakeholder staff and managing all social media channels to help create, launch and lead a unique supportive service for all of ProtectBox’s customers. She is excited to see how this service develops and evolves to help all our new customers in different ways as we launch a raft of new features in the future. Emma is passionate about helping businesses with security needs particularly during the coronavirus pandemic. She empathises with the challenges they are facing daily, having herself transitioned from a career in leisure/tourism to security during lockdown. She is understanding, friendly and always willing to help as all her customers will tell you!

Ben Brabyn


Ben has experience in technology, cybersecurity, financial services, real estate, government and is a former Royal Marines Commando. Having also run and sold his own company, he helps companies grow by finding customers and investors, and by building engaged teams and strong scalable processes.

Ben supports on an ad-hoc basis through his GenieShares campaign that helps entrepreneurs grow their businesses through and beyond Covid19


CTO & 5+ Developers

Several CTOs - sourced either through the WordPress marketplace Codeable or other outsourced development teams - work with our CEO/Founder Kiran to develop new product features and manage ProtectBox’s infrastructure.

They also manage ProtectBox’s team of 5+ software developers. All have 10-year experience in software development, program management and entrepreneurship enabling them to develop software in a range of languages and develop complex infrastructures.

They have been chosen for their specialisms in ecommerce and user experience. Several have run their own digital agency, mentored, teach and lead software development staff of all levels

5+ Sales, Data,

Marketing & Interns

A mix of internal, agency staff and interns manage our Sales, Data and Marketing. Agency staff bring specialist expertise, internals/interns for their diversity of background for better customer handling and to broaden/develop their skillsets

We have over the years taken on several batches of interns from California Lutheran University, Hult Business School, King’s College London, Ulster University who have done industry placements with us, as part of their studies. Open to similar initiatives in the same & other parts of the world

We have also interned ex-Armed Forces career transitioners through AWS re/Start, as well as developing internal initiatives



All our Advisors have previously helped develop ProtectBox’s strategy, product, marketing, channels, amongst other functions. They continue to support on an on-going basis, as and when their time and portfolio careers allow, or the need arises. They include serial entrepreneurs, business, and defence/security experts.

Several global accountancy, tax & legal advisors also act as CFO and Company Secretary for our subsidiaries.

Use Cases

We're building trust and confidence with our responsible AI across the following use cases and industries

Frequently asked questions (FAQs)

Award-winning cybersecurity comparison website/marketplace that lets any small & medium business anywhere in the world. In an hour for free, find & buy all their cybersecurity in 1-place whether they’re technical or not & whether they’re affected by COV-19 or not. We’re also taking the pain away for Cybersecurity Suppliers by matching them to actual Sales quickly, simply & affordable.

We’re also not just about improving the process but championing small & medium businesses to get fairer deals. Plus making the cybersecurity world more approachable for them by hiring those that wouldn’t normally be seen as the norm for cybersecurity. We’re ‘less geek’ and as much a small & medium business, like them!

In the same way that banks sell insurance as an add-on, ProtectBox can be sold as an all-in-one cyber add-on by accountants, banks, insurers, any data service provider incl govt. By adding (on their website) a link to our website to buy from us, when they sell one of their products. Or advocate for us through sales, social media, client briefings. We build brand loyalty, increase market penetration into new areas & are CSR for partners.

We are Protection in a Box (or cybersecurity-as-a-service), whether that’s buying it, selling it, promoting it etc.

NetZero is the movement in place to balance greenhouse gas and carbon emissions with the end goal of eliminating them completely.
In the UK, most businesses are committing to be at NetZero by 2050. Other businesses, including ProtectBox, are working towards being at NetZero before then.

Our proprietary NetZero score includes a wide range of data sources and factors to provide buyers with the best possible information to support their decision-making process when selecting a company to buy from.

The ProtectBox NetZero score evaluates the company (rather than the product which is rated in the separate customer reviews section).

The NetZero score assesses how environmentally responsible the company producing the product you are considering buying is in experts and our own opinions.

How we calculate NetZero scores:
  • Publicly available data
  • Other data sources including energy efficiency ratings
  • Data provided to us directly by suppliers

No, we are operating across the world, our website is available in multiple languages, and we are expanding our services all the time. Please sign up for our email updates and social media to keep you up to date.

Chat to us using the blue chat icon in the bottom right corner. Or email us, as shown below (or call us on +44 (0)207 993 3037), our customer service team is available Mon-Fri 9am-5pm (UK time).
Investors & Media:

Our proprietary NetZero score rates suppliers and partners using data from a combination of sources, including our own experts to provide the most comprehensive score possible.

Our simple NetZero score is displayed in your results so you can easily select the right solution that also meets your NetZero requirements.

You can also use the sliding filter to add your NetZero requirements as part of your requirements prior to searching for the best-fit results.

We all need to play our part in improving sustainability. That’s why we are committed to only work with providers who meet our NetZero goals and who are making strides in their environmental, social and fair governance goals.

ProtectBox is aligned to the Clean Growth Strategy, helping improve business and industry efficiency by identifying risks and recommending mitigants for those risks.

Read our recent blog on the subject from our Founder, Kiran Bhagotra, that explains how we approach this and the great progress we’ve already been able to make on reaching our sustainability goals.

Latest insights and news